ASMR FRAGRANCES - FAQ

WHAT IS ASMR ?

The sound of the pages of a book being turned, a massaging shampoo at the hairdresser, finger drawings on the back, or even the smell of a cake coming out of the oven and reviving a childhood memory : everyone knows these sensations.

Like "Proust's madeleine", ASMR (Autonomous Sensory Meridian Response) is a phenomenon that triggers a feeling of reminiscence. It is a visual, auditory, olfactory, tactile or cognitive stimulus that causes a pleasant thrill. ASMR comes in the form of waves and generates a state of immersion: the person feels euphoria and relaxation.

Good to know : ASMR is the third most popular query in the world on the YouTube video hosting site, which represents millions of followers!

 

WHY OFFER "ASMR" PERFUMES ?

ASMR is especially famous in the auditory and visual sectors, but has never yet been presented in an olfactory way. Smell is however the strongest sense to bring back our memories and our emotions ! Nothing is more wonderful than being able to wear the scent which expresses our deep nature, and which awakens in us shivers of nostalgia and well-being. And to further this experience, since all the senses are linked, we offer videos matching the scents, recorded in binaural (3-dimensional sound) for a sensational immersion !

 

HOW DO I KNOW IF I WILL LIKE THE PERFUMES ?

Our fragrances have the smell of their name and are not a watered-down interpretation. We have worked hard to get as close as possible to the familiar scents that surround us while being comfortable to wear.

 

WHERE ARE THE PERFUMES MANUFACTURED ?

Our high quality Eau de Parfums have been developped by our Nose Marie Duchène and are made in the Grasse region, the world capital of perfumery. They are then bottled in the North of France in the Glass Valley which concentrates 70% of the world production of luxury bottles. The packaging design is made in Bordeaux by the founder and Designer Leslie Courtois.

 

ARE THE FRAGRANCES NATURAL ?

Our Eau de Parfums are a combination of natural and synthetic ingredients. Indeed, a certain number of smells cannot be extracted or do not exist in nature. It would therefore be impossible for us to faithfully reproduce certain smells by favoring a 100% natural fragrance.

In addition, some natural raw materials can be overexploited and crops poorly managed (water waste, deforestation, abuse of fertilizers), causing ecological damage. Choosing a 100% natural fragrance is therefore not always the best ethical solution.

 

ARE THE PERFUMES CRUELTY FREE ?

Yes, we are pleased that cosmetic testing on animals has been banned in the European Union since 2013, and therefore we comply with article 18 of regulation 1223/2009.

 

HOW ARE THE PERFUMES FORMULATED ?

Like most perfumes, our Eau de Parfums are made up of alcohol and fragrance. The concentration of our fragrances is high, between 16 and 18%, to bring strength and longevity. Our eaux de parfum meet the most draconian European standards. They are also Vegan and do not contain parabens, preservatives, phthalates and dyes.

 

ARE THE PERFUMES ENVIRONMENTALLY FRIENDLY ?

Our perfumes are made in a short circuit in order to limit the carbon footprint.

Our bottles and packaging are deliberately minimalist in order to limit energy-intensive manufacturing processes.

Our bottles and packaging are recyclable.

 

ARE THE EAUX DE PARFUM UNISEX ?

We consider that a smell is not gendered. Our Eau de Parfums are unisex and we advocate freedom of identity. After all, everyone is free to wear whatever scent they like.

 

WHY ARE THE PERFUMES ONLY SOLD ON AMAZON ?

As a young independent company, we do not currently have our own distribution network. It is part of our short-term objectives to be able to distribute our products ourselves and to be available in stores.