A smell suddenly reaches us during a walk and we are transported to our old memories. Sometimes buried for decades. Often pleasant, even very pleasant...

The perfume of a person, the smell of glue used at school, holidays by the sea or in the countryside, a delicacy from your childhood... Everyone has already felt this olfactory emotion.

Smell is the sense most intrinsically linked to emotions.

When you smell an odor, an automatic memorization process starts. This unconscious memorization process will treat the smell as the environment and especially the associated feelings. This olfactory sensation will be captured in the heart of our limbic brain, where the emotions reside.

This process has been at work since we were in our mother's womb. We first retain the smell of it, then, over the years, that of sweets, books, the swimming pool, our love... All these smells will lead to a gigantic personal olfactory repertoire.

This is why, for the same smell, the brain of a certain person will process this information like no other. For example, it is very difficult to describe odors without calling on comparisons and therefore on memory. Thus, we all experience the fragrances of a perfume in a different way because of the emotions and memories associated with it.

The perfume conjugated in the present allows us to dress up our emotions and translate our moods.